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Nettetthe prevailing customer relationship-marketing paradigm to a holistic relationship paradigm. Murphy et al., (2005) provide the following definition of relationship marketing: “Stakeholder relationship marketing involves creating, maintaining and achieving strong relationships with customers, employee, supplier, community, shareholder http://erepository.uonbi.ac.ke/handle/11295/7877 cyst hole treatment
2015 winner: Robinsons, Brand Extension - Marketing Society
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