WebDec 5, 2024 · Richard Rumelt, author of Good Strategy/Bad Strategy, calls this type of marketing “fluff.”. “Fluff,” writes Rumelt, “is superficial restatement of the obvious combined with a generous sprinkling of … WebFeb 2, 2012 · Rumelt hit the mark on a couple common misconceptions of strategy, and we’d like to elaborate on those points with OnStrategy’s COO Erica Olsen’s perspective. #1: There’s a growing tendency to equate fluff, buzzwords and financial goals as sufficient for “strategy” that needs to be debunked to really understand the power of a good ...

Good Strategy Bad Strategy: The Difference and Why It …

WebAs Richard Rumelt argues in his timely book: goals, vision statements, and motivational speeches have come to substitute for genuine strategy. This book presents us with a challenge: it first exposes the reader to the vast amounts of rhetoric and management-speak that are disguised as strategy. ... Fluff masking an absence of substance- e.g ... WebDec 10, 2024 · UCLA Professor Richard Rumelt calls this bad strategy or fluff. He defines fluff as “a form of gibberish masquerading as strategic concepts or arguments”. orion obts-1715

Good Strategy Bad Strategy: The Difference and Why It Matters

WebSep 7, 2024 · Richard Rumelt's book, Good Strategy/Bad Strategy, is a must-read. It articulates the fundamentals of strategy and is exceptional in its depth and breadth of case illustrations and understanding on strategy. A book like this can only be written with many years of research and deep thought on the practice of strategy. WebLike. “Good strategy requires leaders who are willing and able to say no to a wide variety of actions and interests. Strategy is at least as much about what an organization does not … WebJul 7, 2011 · 1. Fluff: Strategy built on fluff has the quality of a puff pastry--appealing at first bite, but empty within. Rumelt quotes a strategy memo from a major retail bank: "our fundamental strategy is ... how to write educational competencies